VC investment required outsized growth promises. Founders had to commit to ARR curves and timelines that agriculture could never deliver — so they built ahead of demand to chase the slide.

Result: build before the market was ready.

Ag adoption is slow, seasonal, and trust-based. Real product-market fit requires years inside the operation. VC fund clocks (5–7 years) can't accommodate that — the round forces a pivot before the product earns its place.

Result: pivot before PMF, restructure, or shut down.

• Cost and speed of building software dropped dramatically
• Smaller teams now ship high-quality, domain-specific products
• Domain expertise outweighs engineering headcount

• Build without massive upfront capital
• Iterate with real customers, not in stealth
• Align timelines with adoption — not a fund clock

• QuickBooks-native (two-way sync)
• Ag-specific reporting · Schedule F ready
• Full farm P&L · multi-entity support
• FFSC financial ratios · CPA/consultant access

• Field records & operations tracking
• Input inventory tracking
• Field-level profitability · cost per acre/bushel
• Yield + APH history · activity planning

• All contract types (cash, HTA, basis)
• Bin inventory + harvest flow · position tracking
• Equipment registry · MACRS, Sec. 179, bonus
• True cost per hour

• Land agreements + cash rent
• 13 reports live (Schedule F, 4562)
• Banker package · six-ratio benchmarking
• AI assistant — every plan

• Cost per acre by field — know what every acre costs
• Grain position — contracts, bins, unpriced exposure
• Planned vs. actual by field and crop, all season
• Land agreements and cash rent analysis by field
• Schedule F ready — no year-end scramble
• AI assistant for any financial or farm question

Family-run row crop, 500–10,000 acres, Midwest

• Transactions already categorized to Schedule F lines
• Income classified — crop sales, gov payments, custom work
• Less cleanup, faster close — every year
• Secure portal access to client data anytime
• Balance sheet and P&L ready from QuickBooks
• Multi-farm distribution leverage

Ag CPAs and bookkeepers — primary GTM channel

• Trusted relationships
• Multi-farm reach per CPA
• Immediate value via reporting
• Geographic clustering

• Low-friction entry
• Content-led discovery
• Founding-rate offer
• Word of mouth

• Once dense in a region, expand
• Adjacent firms
• Existing accounts upsell
• Tier upgrade motion

Agtech experience across the agricultural supply chain. Led GTM across sales, marketing, RevOps, and partnerships. Built and scaled revenue organizations from pre-seed through growth and acquisition.

• GTM leadership across sales, marketing, RevOps, partnerships
• Direct experience with field data, workflows, and financial systems
• Built companies through pre-seed, growth, and acquisition
• MBA, University of Michigan Ross (with distinction)

Cross-functional operator across sales, product, partnerships, and operations. Builds systems requiring coordination across multiple stakeholders. Complements GTM leadership with product and operational depth.

• Sales, product, partnerships, and operations leadership
• Strong execution across customer-facing and internal functions
• Built systems requiring multi-stakeholder coordination
• Product and operational depth

• Small & elite. We scale by capability, not headcount. Every hire raises the bar.
• Versatile. Team members operate across functions. Narrow job descriptions are a luxury for later.
• Hire for talent, not need. We identify exceptional people and build around their strengths.
• Founders fill gaps. Leadership stays close to the ground. We don't delegate what we don't understand.

• AI-driven inbound + follow-up: Automated qualification and nurture, 24/7 — no extra sales headcount.
• In-product onboarding + support: AI-guided setup reduces time-to-value and support burden.
• Operational efficiency: Routine operations handled through intelligent automation.

75/25 Founders / Lead investor

• Andrew Paine Co-Founder · Voting
• Chris Wilde Co-Founder · Voting
• Lead investor Voting
• Plus non-voting observer/advisory seats

• Cash tied to company performance
• Paid during active employment
• Aligns team with profitability
• Avoids dilution of early backers

$1.5M at 20–25% in a / $5.4M revenue / $6.2M ARR business. Meaningful upside as the business scales. The company is built to grow without needing future raises — so early ownership compounds rather than dilutes.

$2.8M EBITDA by / Year 5 enables cash returns. TallyAg is built for profitability. As the business generates cash, distributions become possible. This isn't a standard VC swing-for-exit — early investors aren't punished by lack of a fire-sale outcome.

Each sales hire must be net-positive within 2 quarters based on pipeline data. No speculative headcount.

Comp above includes estimated benefits. S&M is excluded from the 20% benefits formula to avoid double-counting.

Customer support headcount is treated as a direct cost of revenue — not an operating expense. SaaS best practice.

Leadership stays close to the ground. We don't delegate what we don't understand. Narrow job descriptions are a luxury for later.

• Basic: $19/mo · Core financials + AI assistant
• Level 1: $49/mo · + Lender reports + field records
• Level 2: $89/mo · + Field plans + field-level P&L
• Level 3: $129/mo · + Plan vs. actual + full analytics
• AI Add-on: $200/mo · Optional, any tier

• User Retention Rate (URR): 93% annually
• Gross churn: 7% · NRR: 100%
• Platform gross margin: 88% (infra-only)
• AI add-on gross margin: 70% (LLM compute)
• Benefits & payroll taxes: 20% of eligible comp

• Basic: 10% of farms
• Level 1: 50% of farms (core economics tier)
• Level 2: 20% of farms
• Level 3: 20% of farms
• AI add-on: 10% adoption across all tiers

• 20% of positive EBITDA distributed annually
• $0 until EBITDA turns positive (Y3)
• Y3: $49K · Y4: $308K · Y5: $572K
• Cumulative through Y5: $929K returned
• Bonus attainment: 0% Y1 → 25% Y2 → 100% Y5

• Y1: CTO + Head of Sales hired · product live mid-year
• Y2: Dir. of Marketing + Support added · $1.31M ARR
• Y3: EBITDA positive — $245K · $2.86M ARR
• Y5: $6.17M ARR · 53% EBITDA margin · self-funding

• Team: CTO, Head of Sales — core Y1 hires
• Product: platform build-out & QB integration
• Marketing: paid media + brand launch ($10K/mo Y1)
• Runway: 24+ months to EBITDA breakeven

• Fast deploys, zero build overhead
• ES module imports — browser-native, zero compile overhead
• Shared component library in js/components.js
• DM Sans + Lora + DM Mono — Google Fonts, loaded async
• PostHog for product analytics

• PostgreSQL 15 — ACID-compliant, battle-tested relational DB
• Row Level Security (RLS) enforced at the database layer
• Supabase Auth — JWT-based sessions, email/password + magic link
• Supabase Storage for file attachments and org assets
• Real-time subscriptions for live UI updates

• Supabase Edge Functions — Deno runtime, TypeScript
• Deployed globally at the edge — sub-100ms cold starts
• Shared module library (_shared/) for account matching, type inference
• Service-role key never exposed to client — server-side only
• Isolated per-function deployment — no shared runtime state

• Vercel — static hosting, global CDN, GitHub push-to-deploy
• Zero build step — instant deploys, no CI/CD pipeline required
• Stripe — subscription billing, 4 tiers + AI add-on, webhook-synced
• Stripe Customer Portal — self-serve plan changes and billing
• 14-day free trial via Stripe trial subscriptions

PostgreSQL RLS policies enforce org isolation at the database layer — independent of application code. A misconfigured query cannot return another org's data. RLS checks org_memberships with status='active' on every row access.

QuickBooks OAuth access and refresh tokens are stored AES-GCM encrypted at rest. Decryption only happens inside Deno edge functions using a server-side secret — never in the browser, never in client JS.

Four org roles — owner, admin, member, viewer — plus per-module permission overrides (quickbooks, reports, inventory, grain). External advisors (CPAs) get scoped read access to their client's data only.

Every table (50+) carries an org_id partition key. All client queries filter by it. Edge functions receive org_id from the verified JWT and never trust the request body for identity.

Stripe webhooks are verified via signing secret before any processing. The QBO webhook endpoint validates the Intuit signature header. Neither accepts unauthenticated payloads.

Auth uses getUser() (server-validated) — not getSession() (localStorage only). Stale tokens are cleared on login. Password reset uses token_hash to prevent email scanner consumption of one-time OTPs.

A single org can hold multiple legal entities (LLC, S-Corp, sole proprietor), each with its own QuickBooks company file. Fields, operations, and financials are scoped per entity — reports consolidate or filter by entity as needed.

Every financial and operational record is scoped to a crop_year. This maps directly to the IRS Schedule F annual reporting structure and allows year-over-year comparison without table partitioning.

Costs and income can be attributed to individual fields via field_operations and equipment_cost_allocations. This enables true cost-per-acre and field-level P&L — the core financial insight most farms don't have.

Income and expense accounts are mapped to IRS Schedule F lines via qbo_account_mappings. High-volume P&L accounts use balance snapshots (written at sync time) to avoid re-summing millions of transaction rows on every report load.

Intuit OAuth 2.0 flow via qbo-auth-url and qbo-callback edge functions. Tokens AES-GCM encrypted, auto-refreshed 5 minutes before expiry. One QBO company file per legal entity.

An 8-signal pipeline in account-matching.ts maps QBO chart of accounts to TallyAg Schedule F categories. Signals: account type → subtype → name patterns → account number → category defaults → user confirmation.

Pulls transactions, accounts, contacts, and inventory from QBO. Pushes grain sale invoices, inventory deductions, and contact updates back. Conflict resolution uses updated_at timestamps with a 5-second buffer.

Family-run row-crop farms (500–10,000 acres) in the Midwest / Corn Belt who already use QuickBooks. We talk to operators, not "users."

Ag CPAs and bookkeepers who serve family farms. They are our distribution channel and power users — speak to their workflow (Schedule F, reconciliation, advisory work).

Lora Serif

Weight 700–900. All H1/H2/H3. Italic in gold for second clause emphasis.

DM Sans

300/400/500. Body copy, eyebrows, captions, navigation.

DM Mono

400/500. Data callouts, numbers, chat demos, terminal-style output.